Bronco Eyes on JL - Wrangler JL Forum
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post #1 of 92 (permalink) Old 01-18-2017, 03:36 PM Thread Starter
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Bronco Eyes on JL

Don't know how many of you are looking at what else is happening in this segment but if you want something new and fresh, the Bronco just might be it. If you look into what Ford has planned and whats speculated to come, the dots connect.

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post #2 of 92 (permalink) Old 01-19-2017, 08:52 AM
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The Jeep Wrangler has gone unchallenged for so long, I imagine it was only a matter of time until another manufacturer tried to take a piece of their pie. The Bronco is going to be a body-on-frame vehicle so that's good for off-roading and there are rumors of a removable roof in its future. Don't think that has been confirmed, but it should come with the panoramic sunroof.

But good luck trying to draw away Jeep fans.
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post #3 of 92 (permalink) Old 01-19-2017, 09:04 AM
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They're not going to be able to draw away many Jeep fans. Jeep has been building this fan base for a very very long time with no break in between. The Bronco disappeared a long time ago and a lot of people now a days either forgot about it or don't know what it is. The Wrangler is tried and true, and I don't see Ford being able to match it in it's capabilities. That and the Wrangler still maintains that iconic look, they really haven't changed much at all because it's been working.
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post #4 of 92 (permalink) Old 01-19-2017, 09:26 AM
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So the Bronco to combat the JL. The Raptor seems like the best competition for the upcoming Wrangler Pickup or Scrambler as it's called (JT). This should be interesting. It's understood that the Wrangler has gone unchallenged for a long time, but it's about time someone tries to combat it. There was the FJs but I still heavily favored the Wrangler as did majority of the people. Perhaps they may have something going on... but when I see it, then I'll make my judgement. Can't count em' out without knowing what it even is yet, we don't even have spy shots of the thing so as far as I'm concerned, it's nothing to worry about for now.
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post #5 of 92 (permalink) Old 01-19-2017, 05:52 PM Thread Starter
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Quote:
Originally Posted by Johnson View Post
They're not going to be able to draw away many Jeep fans. Jeep has been building this fan base for a very very long time with no break in between. The Bronco disappeared a long time ago and a lot of people now a days either forgot about it or don't know what it is. The Wrangler is tried and true, and I don't see Ford being able to match it in it's capabilities. That and the Wrangler still maintains that iconic look, they really haven't changed much at all because it's been working.
They will be able to pull from the potential first time Jeep buyers. Wranglers are seen as the "real" Jeep and what most people want as a first Jeep.
What ever changes come with the JL could prove how much they want to attract new people to the brand but currently that's tough to see.
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post #6 of 92 (permalink) Old 01-20-2017, 08:56 AM
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Jeep won't change too much in the new Wrangler Jl and as Johnson said, the Wrangler has been tried and true with a customer base cultivated over time by sticking with an iconic look. The Bronco could look completely different from its predecessor and push away current Bronco owners. Maybe it'll draw in the odd buyer who was looking into the Jeep, but it's going to be a tough competition.
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post #7 of 92 (permalink) Old 01-20-2017, 04:56 PM Thread Starter
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Fortunate for Ford the Bronco has history and a level of history that people really eat up, a level of history that helps to understand the product and develop a greater sense of appreciation for it. The greatest example of how this will play out is what Toyota has done with the FJ. Back in the day they had a whole line of FJ available across the world, then they left a big gap spanning decades, finally bringing it back as the FJ Cruiser.

Now look at how successful of a product the FJ is
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post #8 of 92 (permalink) Old 01-23-2017, 08:48 AM
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The FJ Cruiser had horrible sales from 06-13'. Sales numbers vastly paled in comparison to what the Wrangler was pulling year by year. Their best sales year was 2006 where they pulled 61,144 units whilst the Wrangler did 80,271. everything just went downhill after that.
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post #9 of 92 (permalink) Old 01-23-2017, 09:16 AM
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Heard the new FJ mules hundreds of thousands of dollars each because Toyota wanted the new FJ to have exceptional off road performance and it was delivered in the production model. That may be one of the reasons why the new FJ did so well. Ford may need to deliver something similar and heavily invest in the new Bronco so the enthusiasts new and old will be attracted to it.
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post #10 of 92 (permalink) Old 01-24-2017, 09:05 AM
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Ford probably won't put so much money into the Bronco's development as it's expected to share a platform with the Ranger-based Everest. Don't really see it as competition for the Wrangler if that is indeed the case.
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