Not sure if a plug in hybrid is the way to go, but it can only be a positive. From what I understand, and electric motor provides instant torque and increase fuel economy, which should please both Wrangler fans and potential new owners.
Considering how much the Rubicon can start off in price, I really can't imagine a hybrid version of the Wrangler justifying anything more than low $40k's to start. Out the door mid $45k will be ideal for most people shopping for a hybrid SUV that's not from a luxury car maker.It seems they could only find room for a battery on the already very expensive Unlimited model. So I expect this will be near $50K.