They will be able to pull from the potential first time Jeep buyers. Wranglers are seen as the "real" Jeep and what most people want as a first Jeep.They're not going to be able to draw away many Jeep fans. Jeep has been building this fan base for a very very long time with no break in between. The Bronco disappeared a long time ago and a lot of people now a days either forgot about it or don't know what it is. The Wrangler is tried and true, and I don't see Ford being able to match it in it's capabilities. That and the Wrangler still maintains that iconic look, they really haven't changed much at all because it's been working.
Lightweight aluminum housing