The Jeep Wrangler has gone unchallenged for so long, I imagine it was only a matter of time until another manufacturer tried to take a piece of their pie. The Bronco is going to be a body-on-frame vehicle so that's good for off-roading and there are rumors of a removable roof in its future. Don't think that has been confirmed, but it should come with the panoramic sunroof.
But good luck trying to draw away Jeep fans.
But good luck trying to draw away Jeep fans.