[Wrangler JL News]

FCA sales volume for the year is up 6%, but according to Tim Cain without Jeep the rest of FCA is down 2% YoY.

Consider this, in the US total auto sales across all brands rose 15%, FCA brands not named Jeep only posted a minuscule 1% increase YoY. Cain offers a stunning observation, 40% of FCA's US volume is dependent on Jeep, no wonder the UAW didn't get their way until they threatened to essentially halt Jeep production.

Even RAM, Jeeps perpetual partner for growth at FCA, has struggled in the second half of 2015. RAM has lost 2% of its overall market share through September. 2% isn't much, sure, but when the overall market for pickup trucks has steadily climbed throughout the year, gaining 11% YoY in September, a regression is certainly concerning.

Is it any coincidence that the JL Wrangler will now seemingly be available in 3-4 body configurations, 2 powertrains and the possibility of a Hybrid model? Jeeps sell and FCA needs all the volume they can get right now...

 

[HighRider]

I thought RAM would contribute a bit more to their sales numbers because of the new Rebel.
Their numbers are understandable because I think none of the other FCA marques can inspire as much brand loyalty as the Jeep.

 

[jeepers]

I think that Maserati has the potential to gain brand loyalty. Their new SUV might give them a lot more brand visibility.

Jeep is where it is at though. They are coming out with many new models and I think that is a good thing. That is where the money is. I am a little scared that if SUVs don't maintain their popularity, all the sudden this one bright spot may become a burden.

 

[Sic]

I thought RAM would contribute a bit more to their sales numbers because of the new Rebel.
Their numbers are understandable because I think none of the other FCA marques can inspire as much brand loyalty as the Jeep.

the rebel is simply a trim level of the existing 1500...

 

[gladiator]

As long as they build products that leave people worry free or at least not as much as some others, with other things about the vehicle in check that makes it a well rounded product... they shouldn't have a problem at all.

 

[HighRider]

I'd like to think that even is SUVs don't maintain their popularity the Jeep brand will continue strongly.

 

[jeepers]

I'd like to think that even is SUVs don't maintain their popularity the Jeep brand will continue strongly.

Do you think they would have to adapt at all, or do you think that they will just continue on unhampered?

 

[gladiator]

Jeep would just move with the times and those changes in the industry don't happen over night so as you would expect they'll get in all in good timing.

 

[HighRider]

This^
Even is their SUVs don't sell that well Jeep still has the Wrangler line.

 

[Sic]

well they're certainly KILLING it in the EU

News | Jeep outsells in the EU (again)

Jeep was once again the hottest growth brand in Europe as the Renegade led the way to 8,546 registrations, an increase of almost 133% over September 2014.

 

[gladiator]

Selling well in EU can say a bit for how it will do here, just to a small extent but it's that soundness of it which starts to make them wonder how it will do on american soil... worth the try, business ventures come with some level of risk.

 

[jeepers]

I don't think Europe really says much about North America. The two have very different buying habits. It could or could not do the same in North America as it does in Europe. But Jeep seems to want to be more global so they will try to build something that can do well in all markets.

 

[gladiator]

I don't think Europe really says much about North America. The two have very different buying habits. It could or could not do the same in North America as it does in Europe. But Jeep seems to want to be more global so they will try to build something that can do well in all markets.

What exactly about the buying habits of each are different? I though there might be some similarities somewhere along the line.

 

[Sic]

Selling well in EU can say a bit for how it will do here, just to a small extent but it's that soundness of it which starts to make them wonder how it will do on american soil... worth the try, business ventures come with some level of risk.

they already sell like crack in the US, it was globally that Jeep never had a presence...well not anymore

 

[Gina]

Jeep seems to be a strong brand globally and they're plan to get into India with a new production plant.

 

[gladiator]

It's even better for markets like that since through video's i've seen how often they come across rough terrain and vary between rough terrain and smooth roads.

 

[Sic]

I could see the pickup, if durable, giving a the Hilux a run globally... paramilitary vehicle of choice, wouldnt that make America proud?

 

[gladiator]

I could see the pickup, if durable, giving a the Hilux a run globally... paramilitary vehicle of choice, wouldnt that make America proud?

It sure would, just maybe not some folks that might be intimidated by it cruising around their local community

 

[Gina]

It sure would, just maybe not some folks that might be intimidated by it cruising around their local community

In a nice shade of green covered by mud. :grin2:

 

[gladiator]

I prefer Sand

What ever you do, ensure yours don't look like these...