Wrangler JL News· Premium Member
Discussion Starter · #1 ·
FCA sales volume for the year is up 6%, but according to Tim Cain without Jeep the rest of FCA is down 2% YoY.
Consider this, in the US total auto sales across all brands rose 15%, FCA brands not named Jeep only posted a minuscule 1% increase YoY. Cain offers a stunning observation, 40% of FCA's US volume is dependent on Jeep, no wonder the UAW didn't get their way until they threatened to essentially halt Jeep production.
Even RAM, Jeeps perpetual partner for growth at FCA, has struggled in the second half of 2015. RAM has lost 2% of its overall market share through September. 2% isn't much, sure, but when the overall market for pickup trucks has steadily climbed throughout the year, gaining 11% YoY in September, a regression is certainly concerning.
Is it any coincidence that the JL Wrangler will now seemingly be available in 3-4 body configurations, 2 powertrains and the possibility of a Hybrid model? Jeeps sell and FCA needs all the volume they can get right now...