too bad it won't be a wrangler because i was looking forward to that and it would have been a platform of truck from jeep which resonates with a lot of the current truck audience.
Exactly, branding is very important and plays a key roll in them launching this product, plus what better than mixing together what you typically expect out of Jeep with a truck.As long as it's under the Jeep marque it'll still be popular.
Jeep Pick-Up Truck May Not Be A Wrangler VariantOf course, in order to keep production costs down, the pick-up will probably share its underpinnings with the Wrangler, even though it may or may not have a different style and philosophy. Anyway, it’s clear that Jeep will eventually spawn the long-awaited model, but its fans would have to wait a little longer than previously anticipated
but they only sell RAM 1500s in the US...seems short sighted no, to create a product protecting a US interest when the aim of the project is to boost global appeal...It seems to me that a smaller truck would be a better move since that wouldn't compete with the current crop of Ram trucks. Are there no other platforms that could be used to make a smaller truck with what FCA has at its disposal.