[gladiator]

When factoring in how much the current Wrangler is priced at and what we can expect of the 2018 JL, what will the number be come 2018?

 

[Gina]

Hard to say because there's quite a few variations of the wrangler so it could be between 25k-39k.

 

[gladiator]

True. But looking at it's base entry price and working from their will be best.

With Jeep using aluminum, it seems like that could be one of many things to influence price, some folks were mentioning that.

 

[HighRider]

Isn't aluminium bodies cheaper to produce than steel? That would affect the final MSRP.

 

[jeepers]

Isn't aluminium bodies cheaper to produce than steel? That would affect the final MSRP.

Pretty sure aluminium is more expensive right now. The cost of the Ford F-150 increased when they changed the body to aluminium.

 

[HighRider]

Thought it would be cheaper to cast. How much did Ford hike up the price of the F-150 when the switch happened?

 

[gladiator]

I bet companies like FCA might have put through contracts for aluminum before the spike to ensure they get the better end of the deal since a company as large as they are would see this coming trend.

 

[Sic]

IMO the 2 and 4 door pickups will top the range... I've heard speculation about an HD JL wrangler pickup as well...

 

[jeepers]

Thought it would be cheaper to cast. How much did Ford hike up the price of the F-150 when the switch happened?

Prices went up 1-7% depending on the trim level you look at. The base model saw a $395 increase while the Platinum model saw an increase of $3,055.

Ford invested a huge amount of money moving to a lightweight aluminum body for the 2015 Ford F-150. This contributed to significant fuel economy gains. Unfortunately, the truck became available just as gas prices were crashing toward the $2/gallon level.

The 2015 Ford F-150 remains a very impressive truck and Ford has achieved big gains in its average transaction price this year, offsetting the higher cost of building the new model. That said, the company appears to have missed out on sales growth opportunities. Some buyers don't seem to be willing to pay for the 2015 F-150's improvements, perhaps because fuel prices have fallen significantly in the past year.

 

[gladiator]

That's a reasonable amount to increase price by, although it might have been more aggressive than they should have, they have the customer base and eyeballs at a point where they don't have to worry about how it will backfire.

 

[Gina]

So maybe around 26k for the JL base model? Just added a bit more for the aluminum.

 

[gladiator]

That seems to be about what's a safe bet, in line with the market of other SUV's especially when you consider what typically comes in a wrangler.

 

[Jeepernator]

Seems accurate. The Wrangler Sport is around 23k so add on a bit more for the aluminum.

 

[gladiator]

What helps is that from year to year vehicles go up in cost so that gives them some room to throw in the added cost of aluminum. And they might have areas they can reduce the cost to themselves on.

 

[Gina]

So it could be more than $26k due to inflation?

 

[gladiator]

That among other factors that could play in but even at that price they should have no problem moving these and they don't have to worry about pricing themselves well with the competition, it's Jeep.

 

[Jeepernator]

The Wrangler JL just got a price bump of $750 and I blame it on the new steel/aluminium tariff...The base JL's MSRP went from $26,995 to $27,495 with a $500 increase and destination charge is now $250 higher at $1,445. This increase applies all across the Wrangler board.
Some may not think that's a large increase but it's still a stab in the wallet and that's money you could have allocated to mods.

 

[Mudrunner]

It's just not a good business practise to increase the price on a model, that was cheaper just a few months ago. It's not like the $750 bump is going to increase their margins by any significant amount. The JL is already a few grand more than the outgoing JK model. And I think this price hike happened before any news surrounding the new tariffs.

 

[Gina]

Not surprised Jeep is cashing in on the Wrangler's success when they sold 15,936 of them in February alone. Maybe I'll wait until most of the demand has been met so there's more Wrangler JL to go around and dealers are more willing to negotiate. I think this is partly due to the fact that the Wrangler doesn't really have any competition and they can charge a lot because there are no alternatives.

 

[kkuntz01]

The Wrangler JL just got a price bump of $750 and I blame it on the new steel/aluminium tariff...The base JL's MSRP went from $26,995 to $27,495 with a $500 increase and destination charge is now $250 higher at $1,445. This increase applies all across the Wrangler board.
Some may not think that's a large increase but it's still a stab in the wallet and that's money you could have allocated to mods.

.

The hit to the wallet only applies if you’re forking over the purchase price in cash or amortizing it over the term of your loan. Depending on interest rate, it’s maybe $8 more a month. Yeah it sucks, but it’s not the end of the world.