"Gladiator" sounds much better to me than Scrambler. The latter would be suitable for a less capable pickup, where as the Jeep pickup coming to market is a real rugged machine that slots right under the RAM 1500, and ultimately shaking up a segment the Tacoma has owned for many years.
Its a poor decision based upon SEO, as there are obviously many other things that use the Gladiator name. I wouldn't be surprised to see owners going the route of aftermarket lift kits, but we don't know what clearance will be like on whatever the equivalent of a Rubicon trim is.
An important note with this SEMA vehicle that Bilstein has showcased is that its also using their spring based lift kit, which raises the Wrangler another 3.5 inches. This gives an additional 12 inches of front suspension travel and 13 inches in the rear. Paired with these new 8100 shocks owners would have quite the rock crawler.