It's because the new Wrangler JL isn't just a bare bones off-road vehicle anymore. With all the new tech and comfort features, even those who usually look at touring cars will give it a second glance. Think @Gina was one of those who were attracted by how upscale the new Wrangler is while still maintaining parts of its heritage.
Wrangler is selling...like a lot
Now we know that the Wrangler has always seen fairly successful numbers, but last month they hit a new milestone. In April the Wrangler managed to get 29,776 sales, which almost hits the figures that Toyota typically sees with the Camry. Last month there was only a difference of 72 sales between the two models. Not sure how many of these we're JK's though, so I guess well see if the JL can hit these numbers alone.
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They also don't have much competition in the segment, which could change once Ford properly introduces the new Bronco. There is no arguing that the Wrangler has come a long way since the YJ, and it looks like the market has shifted with it, as the 4 door is now the more popular model.
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