[JeepFan]

Getting right down to the real meat and potatoes of all that's going on for anyone that wants to cut right through the fluff, this will do it. A quick timeline and breakdown of changes set to happen. If anything is missing please make sure to include it below:

 

[Gina]

So the 2018 Wrangler JL is going to be in production for less than a year?

 

[Mangler]

I think it just means 2018 year production will end in Summer of 2018 and they'll begin the 2019 production of the JL. I can't imagine the JL only running a planned one year.

 

[gladiator]

I think it just means 2018 year production will end in Summer of 2018 and they'll begin the 2019 production of the JL. I can't imagine the JL only running a planned one year.

Correct.

Just one important thing to note, as solid as these dates may seem to be, there's no confirmation. Just take it as ranges.
What will matter is how these dates are followed up and we'll see it in the form of announcements from FCA heads, workers from inside those plants, dealers, etc.

 

[Mangler]

Agree, I definitely wouldn't take these and mark them in your concrete calendar. Everything is always subject to change so don't take the dates to heart. Nonetheless, the time line seems appropriate, so hopefully it'll fall into line the way it's spread. As the time gets closer, Marchionne should be coming out and giving a few words.

 

[HighRider]

Only thing we can be relatively sure about are the launches that's going to take place this year as Jeep can't really hide their mules. May as well launch it on their terms. everything else is open to changes.

 

[gladiator]

Only thing we can be relatively sure about are the launches that's going to take place this year as Jeep can't really hide their mules. May as well launch it on their terms. everything else is open to changes.

Car makers launching on their own terms has been a growing trend. Launching at an event that all the other major players are at can do damage to a products spotlight.

Some even go as far as reaching out to certain communities. I know Lexus/Toyota stopped by some cars and coffee meets with some of its latest vehicles.
Wouldn't be completely out of the norm for Jeep to show up at some Jeep owners meet. If there's anything they want its to feed those who are most passionate about the product.

 

[Mangler]

Getting the spotlight stolen at the big venues and car shows definitely happens very often. Look at the Detroit auto show. The Kia Stinger GT and the Lexus LS500 stole all of the spotlight completely. Nobody cared for anything else and even the publications concern, all you seen was articles about the Stinger and LS.

Going to more personal meets and what not can prove to be a lot more effective. Once the word gets out that they'll be showing, the publicity will follow it.

 

[gladiator]

Even a venue where its just for that one car maker is a good way to go. It's what Tesla has been doing and when those events happen its all over the net; blogs, facebook, instagram, and so on.

Model 3 world premiere is a prime example:

 

[HighRider]

That debut model worked for Tesla because they are driving the electric car industry forwards. With the wide appeal that the Jeep Brand has, they can do the same too especially when it comes to the Wrangler.

Maybe even at SEMA, that's where Jeeps dominate.

 

[Johnson]

SEMA would be good, but I feel like way too much goes on there and that place is huge. There are so many vendors and companies there it's phenomenal. That and everyone there is "debuting" something lol

 

[gladiator]

SEMA is great for a custom JL build and for showing the modifying potential of it but aside from that, there's just nothing else its good for, after all SEMA is an aftermarket show.

At the end of the day on a manufacture level debuts, reveals, etc. happen at manufacture related events and in ways that are relevant to them.

 

[Gina]

I thought the hurricane engine was just a rumor and was never confirmed. Is it really going to be an option for the Wrangler JL?

 

[gladiator]

Its a fact now, after a next generation Wrangler was spied testing with that very same engine.

Hood was up with the entire engine bay exposed.

When you factor in how far we are into the R&D process and how far away the debut is, along with on sale date, its safe to say we will indeed get it.