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Discussion Starter #1
While Jeep has yet to confirm an official launch date, it looks like those spy shots of a Moab special edition will become reality. Thanks to a leaked ordering guide, it looks like this new variant will having a starting price tag of $51,200, not including destination. There are quite a lot of changes to this model however, and the Sahara has been used as a starting point. It'll have the 3.6l Pentastar V6 mated to an 8 speed producing 285hp and 260lb-ft of torque. There will also be a plethora of features that enhance off road capability such as the Selec-Trac full-time transfer case, a limited-slip differential, steel Mopar rock rails, a front bumper also made of steel, and black tow hooks on both ends.
 

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That's a big ask for a Wrangler, but at least they have made necessary improvements to off road performance. I just wonder if it would make more sense to buy a Sahara or Rubi and do some aftermarket upgrades instead.
 

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I won't mind if they make some parts optional in turn for a cheaper product.
As long as they're made out to be dealer installed, cost cutting will work out on all ends, from the consumer end to manufacture.
 

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This is just the estimated price based upon its new components. I really don't know how many people are going to be interested in a $60k Wrangler though. Really don't want to see this segment go the way of pickups.
 

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Discussion Starter #5
I have a feeling that this is going to be a preconfigured model, so I don't know how many optional features there will be. And unfortunately until FCA seems a proper rival, there's really no benchmark for pricing.
 

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Although that picture is just a rendering, if this edition is also coming with a reworked hood and fenders, you can bet that people will be looking to swap out their factory pieces. We've already seen a bunch of new owners who have put the Rubi hood/wheels on their JL.
 

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FCA should really allow you to make those kinds of configurations at the dealership. If people want to spend more on Rubi/Moab body pieces, why not let them build the Wrangler that way from factory.
 

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For a while parts and accessories have been limited to very basic features that you would find with most other car makers.
From a business perspective it makes sense to build momentum for a special version, sell a limited amount and proceed to the next one.

Some thing are just better left to aftermarket parts makers.
 
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