[Goliath]

While Jeep has yet to confirm an official launch date, it looks like those spy shots of a Moab special edition will become reality. Thanks to a leaked ordering guide, it looks like this new variant will having a starting price tag of $51,200, not including destination. There are quite a lot of changes to this model however, and the Sahara has been used as a starting point. It'll have the 3.6l Pentastar V6 mated to an 8 speed producing 285hp and 260lb-ft of torque. There will also be a plethora of features that enhance off road capability such as the Selec-Trac full-time transfer case, a limited-slip differential, steel Mopar rock rails, a front bumper also made of steel, and black tow hooks on both ends.

 

[Mudrunner]

That's a big ask for a Wrangler, but at least they have made necessary improvements to off road performance. I just wonder if it would make more sense to buy a Sahara or Rubi and do some aftermarket upgrades instead.

 

[JeepFan]

I won't mind if they make some parts optional in turn for a cheaper product.
As long as they're made out to be dealer installed, cost cutting will work out on all ends, from the consumer end to manufacture.

 

[Comanche]

This is just the estimated price based upon its new components. I really don't know how many people are going to be interested in a $60k Wrangler though. Really don't want to see this segment go the way of pickups.

 

[Goliath]

I have a feeling that this is going to be a preconfigured model, so I don't know how many optional features there will be. And unfortunately until FCA seems a proper rival, there's really no benchmark for pricing.

 

[Mudrunner]

Although that picture is just a rendering, if this edition is also coming with a reworked hood and fenders, you can bet that people will be looking to swap out their factory pieces. We've already seen a bunch of new owners who have put the Rubi hood/wheels on their JL.

 

[Comanche]

FCA should really allow you to make those kinds of configurations at the dealership. If people want to spend more on Rubi/Moab body pieces, why not let them build the Wrangler that way from factory.

 

[gladiator]

For a while parts and accessories have been limited to very basic features that you would find with most other car makers.
From a business perspective it makes sense to build momentum for a special version, sell a limited amount and proceed to the next one.

Some thing are just better left to aftermarket parts makers.